Blog

No-nonsense insights and practical tips on enhancing your ad tracking strategy. Learn from the best and get real results.

May 14, 2025

Top 10 Shopify Sales Trackers: Comprehensive Guide to Shop Hunter, Dropship.io, UniSpy, and More

Choosing the right sales tracker is crucial for an online store's success, enhancing profitability and competitive insights. This article reviews the top 10 Shopify sales trackers, including Shop Hunter, Dropship.io, and UniSpy, which offer tools for efficient e-commerce management. Sales trackers help store owners monitor performance, understand customer behavior, and strategize effectively. They provide real-time analytics, competitor analysis, and data-driven decision-making capabilities. By leveraging these tools, businesses can optimize their operations, focus on high-demand products, and improve marketing strategies to stay competitive.

Tom van den Heuvel

CMO

January 15, 2025

Klaviyo Conversion Tracking: How to Double Your Abandoned Cart Revenue with Server-Side Tracking

Server-side Klaviyo conversion tracking solves critical revenue loss caused by standard pixel limitations in today's privacy-first environment. While traditional tracking fails to capture user journeys across devices and browsers due to iOS restrictions and cookie blocking, server-side implementation ensures consistent user identification and proper flow triggering. Recent data shows implementations achieving 215% more identifiable sessions and 185% revenue increase from recovery flows.

Tom van den Heuvel

January 7, 2025

Meta Ads New Sensitive Categories Restrictions: Understanding the Latest Changes (2025)

Meta's 2025 advertising changes for sensitive categories like health, finance, and politics will limit data sharing and tracking capabilities. Advertisers must adapt to these restrictions, which pose challenges but also present opportunities for innovation. Key takeaways include tighter ad rules, the need for new strategies, and potential growth through innovative approaches. The changes will impact restricted categories, affecting campaign performance and requiring adjustments in advertising strategies.

Tom van den Heuvel

December 19, 2024

How To Setup Google Ads Conversion Tracking Shopify [2025 Guide]

Setting up conversion tracking in Google Ads for your Shopify store is essential for understanding ad campaign performance. This process involves creating a conversion action in Google Ads, installing a Google tag on your site, and adjusting the event snippet for accurate conversion values. Shopify provides tools like the Google & YouTube app to simplify integration. Accurate conversion tracking helps assess ROI and make strategic marketing decisions. Advanced tools like wetracked.io can enhance tracking accuracy to 98%, providing reliable data for informed decision-making. Proper setup and optimization are crucial for effective ad spend and business growth.

Tom van den Heuvel

December 18, 2024

The #1 Facebook Ad Tracking Software - wetracked.io

In the dynamic world of digital marketing, precise Facebook ad tracking is critical. wetracked.io provides a cutting-edge solution for ecommerce businesses, ensuring up to 98% tracking accuracy, even in challenging environments like iOS updates and ad blockers. With its no-code integration for Shopify, multi-platform compatibility, and user-friendly interface, wetracked.io streamlines campaign analysis and data accuracy. Its proprietary tracking technology empowers marketers to make informed decisions, optimize strategies, and maximize ROI effortlessly.

Tom van den Heuvel

December 18, 2024

Install Snapchat Pixel on Shopify in 5 Minutes (2025)

Setting up the Snapchat Pixel for Shopify is crucial for optimizing advertising campaigns, as it allows tracking conversions, analyzing customer actions, and refining marketing strategies. The process involves creating the Snapchat Pixel in Snapchat Ads Manager, generating the pixel code, and installing it into your Shopify theme. Custom events for conversion tracking enable detailed measurement of user actions like purchases or sign-ups, helping to fine-tune advertising efforts. Tools like wetracked.io further enhance integration by offering seamless conversion data integration, high-accuracy tracking, and eCommerce-focused features.

Tom van den Heuvel

December 18, 2024

How to Set Up Facebook Conversion API or Server-Side Tracking with GTM [2025 Guide]

This article guides marketers through setting up Facebook Conversion API and server-side tracking using Google Tag Manager in 2025. It covers creating a server container, configuring server-side tracking, and setting up events like page views, view item, add to cart, and begin checkout. The guide emphasizes the importance of custom domains, variable creation, and parameter configuration. It provides step-by-step instructions for each event, ensuring comprehensive tracking of user interactions and enhancing data collection beyond traditional browser-based methods.

Tom van den Heuvel

June 25, 2024

Set Up 1st Party Tracking on Shopify: A Step-by-Step Guide

In conclusion, establishing first-party tracking on a Shopify platform is crucial for e-commerce businesses seeking accurate, direct customer data. This method enables merchants to gain valuable insights into customer behavior, supporting more informed business decisions and personalized marketing strategies. Tools like Google Tag Manager streamline the integration process, making it easier to configure tracking for various activities, including orders and sales. Properly configured first-party tracking ensures data accuracy and security, which is essential for optimizing store performance and enhancing marketing effectiveness. This approach ultimately leads to improved ROI and a competitive edge in the online marketplace.

June 18, 2024

Triple Whale vs. Redtrack vs. Cometly vs. Hyros vs. wetracked.io Compared: Comprehensive Ad Tracking Solutions Analysis

For businesses seeking accurate data and comprehensive tracking at an affordable price point, wetracked.io is recommended due to its unparalleled tracking accuracy, ease of use, and integration capabilities, making it a critical tool for optimizing ad campaigns and boosting sales.

June 18, 2024

Adding Facebook (Meta) Pixel to Funnelish

The Funnelish Facebook Pixel App enhances funnel event tracking with automated features, improving data accuracy and privacy compliance. For optimal tracking precision, integrating with wetracked.io is recommended, significantly boosting accuracy rates.

How The Polar Company Scaled Up Campaigns by 20% with More Confidence, Thanks to Accurate Attribution

For growing ecommerce brands like The Polar Company, accurate ad tracking isn’t a nice-to-have, it’s essential. With wetracked.io, Dennis no longer had to guess which ads were working or waste budget in the dark. He scaled faster, spent smarter, and ran his business with more clarity and confidence. If you're ready to stop flying blind and start scaling with precision, wetracked.io might just be the missing piece in your growth stack.