Blogs

April 17, 2025

How The Polar Company Scaled Up Campaigns by 20% with More Confidence, Thanks to Accurate Attribution

Dennis, founder of The Polar Company, struggled with inaccurate attribution while running paid ads across Meta, Google, and TikTok. After switching to wetracked.io, he gained clarity and confidence in his ad performance. Within two weeks, he scaled campaigns by 20%, increased ROAS by 10%, and significantly boosted profitability. The setup was quick, support was instant, and for Dennis, the biggest win wasn’t just results, it was finally having peace of mind.

March 4, 2025

Top 10 Shopify Sales Trackers: Comprehensive Guide to Shop Hunter, Dropship.io, UniSpy, and More

Choosing the right sales tracker is crucial for an online store's success, enhancing profitability and competitive insights. This article reviews the top 10 Shopify sales trackers, including Shop Hunter, Dropship.io, and UniSpy, which offer tools for efficient e-commerce management. Sales trackers help store owners monitor performance, understand customer behavior, and strategize effectively. They provide real-time analytics, competitor analysis, and data-driven decision-making capabilities. By leveraging these tools, businesses can optimize their operations, focus on high-demand products, and improve marketing strategies to stay competitive.

January 15, 2025

Klaviyo Conversion Tracking: How to Double Your Abandoned Cart Revenue with Server-Side Tracking

Server-side Klaviyo conversion tracking solves critical revenue loss caused by standard pixel limitations in today's privacy-first environment. While traditional tracking fails to capture user journeys across devices and browsers due to iOS restrictions and cookie blocking, server-side implementation ensures consistent user identification and proper flow triggering. Recent data shows implementations achieving 215% more identifiable sessions and 185% revenue increase from recovery flows.

January 7, 2025

Meta Ads New Sensitive Categories Restrictions: Understanding the Latest Changes (2025)

Meta's 2025 advertising changes for sensitive categories like health, finance, and politics will limit data sharing and tracking capabilities. Advertisers must adapt to these restrictions, which pose challenges but also present opportunities for innovation. Key takeaways include tighter ad rules, the need for new strategies, and potential growth through innovative approaches. The changes will impact restricted categories, affecting campaign performance and requiring adjustments in advertising strategies.

December 19, 2024

How To Setup Google Ads Conversion Tracking Shopify [2025 Guide]

Setting up conversion tracking in Google Ads for your Shopify store is essential for understanding ad campaign performance. This process involves creating a conversion action in Google Ads, installing a Google tag on your site, and adjusting the event snippet for accurate conversion values. Shopify provides tools like the Google & YouTube app to simplify integration. Accurate conversion tracking helps assess ROI and make strategic marketing decisions. Advanced tools like wetracked.io can enhance tracking accuracy to 98%, providing reliable data for informed decision-making. Proper setup and optimization are crucial for effective ad spend and business growth.

December 18, 2024

Install Snapchat Pixel on Shopify in 5 Minutes (2025)

Setting up the Snapchat Pixel for Shopify is crucial for optimizing advertising campaigns, as it allows tracking conversions, analyzing customer actions, and refining marketing strategies. The process involves creating the Snapchat Pixel in Snapchat Ads Manager, generating the pixel code, and installing it into your Shopify theme. Custom events for conversion tracking enable detailed measurement of user actions like purchases or sign-ups, helping to fine-tune advertising efforts. Tools like wetracked.io further enhance integration by offering seamless conversion data integration, high-accuracy tracking, and eCommerce-focused features.

December 18, 2024

How to Set Up Facebook Conversion API or Server-Side Tracking with GTM [2025 Guide]

This article guides marketers through setting up Facebook Conversion API and server-side tracking using Google Tag Manager in 2025. It covers creating a server container, configuring server-side tracking, and setting up events like page views, view item, add to cart, and begin checkout. The guide emphasizes the importance of custom domains, variable creation, and parameter configuration. It provides step-by-step instructions for each event, ensuring comprehensive tracking of user interactions and enhancing data collection beyond traditional browser-based methods.

December 18, 2024

The #1 Facebook Ad Tracking Software - wetracked.io

In the dynamic world of digital marketing, precise Facebook ad tracking is critical. wetracked.io provides a cutting-edge solution for ecommerce businesses, ensuring up to 98% tracking accuracy, even in challenging environments like iOS updates and ad blockers. With its no-code integration for Shopify, multi-platform compatibility, and user-friendly interface, wetracked.io streamlines campaign analysis and data accuracy. Its proprietary tracking technology empowers marketers to make informed decisions, optimize strategies, and maximize ROI effortlessly.

December 18, 2024

Ad Campaign Tracking for Ecommerce [2025 Guide]

Ad campaign tracking is vital for ecommerce success, offering insights into campaign performance and enabling data-driven decisions. By monitoring key metrics such as conversion rates, return on ad spend, and customer behavior, businesses can optimize targeting, ad content, and budget allocation. Robust tracking tools, integration with platforms, and compliance with data regulations ensure accurate insights. This empowers businesses to enhance the customer journey and maximize ROI across various advertising channels.

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