Blog

No-nonsense insights and practical tips on enhancing your ad tracking strategy. Learn from the best and get real results.

May 14, 2025

Top 10 Shopify Sales Trackers: Comprehensive Guide to Shop Hunter, Dropship.io, UniSpy, and More

Choosing the right sales tracker is crucial for an online store's success, enhancing profitability and competitive insights. This article reviews the top 10 Shopify sales trackers, including Shop Hunter, Dropship.io, and UniSpy, which offer tools for efficient e-commerce management. Sales trackers help store owners monitor performance, understand customer behavior, and strategize effectively. They provide real-time analytics, competitor analysis, and data-driven decision-making capabilities. By leveraging these tools, businesses can optimize their operations, focus on high-demand products, and improve marketing strategies to stay competitive.

Tom van den Heuvel

CMO

October 30, 2024

Meta Ads CAPI Explained: Boost Your Ad Performance in 2025

Meta's Conversions API (CAPI) enhances conversion tracking by sending server-side event data directly to Facebook, bypassing browser-based limitations. This improves data accuracy and privacy compliance. Combining CAPI with Meta Pixel offers a dual-layer tracking system, providing comprehensive insights for ad performance and optimization. Proper implementation is crucial for leveraging Meta's advertising capabilities.

Tom van den Heuvel

October 30, 2024

Facebook Ads Metrics Incorrect or Missing: Troubleshoot Guide

Facebook Ads Manager provides essential metrics for evaluating ad effectiveness, including conversions, spend, and ROAS. Custom conversions and Facebook Pixel help track specific user actions. Common issues include missing or inaccurate data due to new campaigns, low spending, small audiences, or attribution window discrepancies. Troubleshooting steps involve reviewing targeting settings, checking ad placements, verifying tracking implementation, and allowing sufficient time for data collection.

Tom van den Heuvel

October 30, 2024

Add Shopify Store Collaborators in 2 Minutes (Quick Guide)

Collaborating on a Shopify store is crucial for developers and store owners to streamline workflows and enhance the online retail experience. To send a collaborator request, log in to your Partner Dashboard, select the store, and submit the request. This grants specific permissions, ensuring collaborators can work on necessary aspects without compromising sensitive information. Understanding how to effectively send collaborator requests saves time and prevents access issues. Shopify's Collaborator Permissions allow developers to manage themes, configure settings, and more, maintaining organized access control and enabling efficient teamwork.

Tom van den Heuvel

October 30, 2024

5 Proven Ways to Fix Meta Ads Underreporting [2025 Guide]

Facebook Ads underreporting significantly impacts marketing strategies and ROI calculations. Wetracked.io offers a solution to fix this issue, ensuring accurate tracking from ad click to sale. The tool seamlessly integrates with Shopify stores and ad platforms, providing precise data on customer journeys. By linking each sale to its originating ad, wetracked.io enables marketers to make informed decisions based on reliable information. Implementation is straightforward, involving integration with Meta Ads through Pixel ID connection.

Tom van den Heuvel

October 30, 2024

10 Better Alternatives to Cometly for 2025 (Comparison)

Discover the best alternatives to Cometly for marketing attribution and tracking. Compare features, pricing, and usability of top tools like wetracked.io, Triple Whale, Redtrack, Hyros, Adbright, and more to find the perfect solution for your business needs.

Tom van den Heuvel

September 25, 2024

The #1 Shopify Dropshipping Guide [2025 Update]

Dropshipping has gained popularity as a business model allowing entrepreneurs to start online stores without managing inventory. Shopify provides essential tools for setting up a dropshipping business, requiring careful planning, product selection, and strategic marketing. Key steps include creating a Shopify store, choosing reliable suppliers, optimizing product pages, and implementing effective marketing strategies. Success hinges on excellent customer service, efficient order processing, and continuous market research.

Tom van den Heuvel