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No-nonsense insights and practical tips on enhancing your ad tracking strategy. Learn from the best and get real results.
![10 Best Shopify Analytics Tools & Plugins [2025 Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f396d6_66c5cb055a432f97d4a47334_Ecommerce-KPI-dashboard-1.avif)
10 Best Shopify Analytics Tools & Plugins [2025 Guide]
Maximizing an online store's potential requires understanding its performance through analytics tools. Shopify owners have access to various tools for tracking customer behavior, managing marketing, and monitoring sales. This article highlights the top 10 Shopify analytics tools: Metorik, Amplitude, wetracked.io, Polar Analytics, Metrilo, Triple Whale, Cometly, Mixpanel, Google Analytics, and Heap Analytics. Each tool offers unique features to help store owners make informed decisions and optimize their operations for growth.
![11 Best Ad Tracking Software Ranked [2025 Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f3992e_66c5cd70437d5b02cdee623e_online-campaign-tracking.avif)
11 Best Ad Tracking Software Ranked [2025 Guide]
This article discusses the top 10 ad tracking software solutions for various marketing needs. It covers tools for e-commerce, media buyers, affiliate marketers, influencers, and more. Each solution is presented with its key features, pricing, and target audience. The article emphasizes the importance of choosing the right software to optimize advertising campaigns, improve ROI, and make data-driven decisions. It also includes frequently asked questions about ad tracking software features, benefits, and legal considerations.

6 Triple Whale Alternatives that Cost 50% Less (2025)
Triple Whale has emerged as a noteworthy analytics platform, providing e-commerce stores with valuable insights about customer data, ad tracking, and overall performance. However, the quest for the most cost-effective, feature-rich alternative remains fervent as companies look to enhance their real-time data analysis capabilities.
![10 Ways To Fix Ad Attribution On Google, Meta & TikTok [2025 Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f397d8_668fa7cdb37de3d68ecaaf81_Channel_Performance_3_f1d3375f-40c3-4689-9a50-b01a9bbee3f0.avif)
10 Ways To Fix Ad Attribution On Google, Meta & TikTok [2025 Guide]
Ad attribution in eCommerce is vital for determining which marketing efforts drive sales and conversions. It assigns value to various touchpoints, such as paid ads or emails, helping businesses understand customer journeys and enhance marketing strategies. Proper ad attribution ensures accurate credit distribution across interactions, leading to better budget allocation and improved performance. Tools like wetracked.io offer precise solutions, optimizing ad tracking and providing reliable data. This process is essential for eCommerce businesses aiming to maximize their return on investment.

Klaviyo Conversion Tracking: How to Double Your Abandoned Cart Revenue with Server-Side Tracking
Server-side Klaviyo conversion tracking solves critical revenue loss caused by standard pixel limitations in today's privacy-first environment. While traditional tracking fails to capture user journeys across devices and browsers due to iOS restrictions and cookie blocking, server-side implementation ensures consistent user identification and proper flow triggering. Recent data shows implementations achieving 215% more identifiable sessions and 185% revenue increase from recovery flows.
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Meta Ads New Sensitive Categories Restrictions: Understanding the Latest Changes (2025)
Meta's 2025 advertising changes for sensitive categories like health, finance, and politics will limit data sharing and tracking capabilities. Advertisers must adapt to these restrictions, which pose challenges but also present opportunities for innovation. Key takeaways include tighter ad rules, the need for new strategies, and potential growth through innovative approaches. The changes will impact restricted categories, affecting campaign performance and requiring adjustments in advertising strategies.







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