Anytrack is one of the rare ad tracking platforms that has a completely free plan. If you want all your conversion data in one place and you want the ability to have the key platform features for free, it's one of the best choices to start with.
However, that free plan comes with a lot of caveats, and the paid plans are not as affordable as you may think. This article is for agencies and in-house marketers who want to see the true cost of Anytrack and how it fits into their marketing tech stack budget.
TL;DR
Get the better Anytrack alternative for conversion tracking. Start your free trial of wetracked.io today.
AnyTrack has one free and three paid plans
AnyTrack has four pricing plans: Free, Starter, Personal, and Advance. The Free plan costs $0 and is available indefinitely, while the three paid plans start at $100 per month for Starter, $150 per month for Personal, and $300 per month for Advance.
You can choose between monthly and annual billing. If you pay annually, AnyTrack gives you two months free, which lowers the effective cost compared with paying month by month. The Free plan does not require a subscription and includes up to 5,000 sessions per month.
All three paid AnyTrack plans also come with a 14-day free trial.
The Free plan is genuinely free
AnyTrack’s Free plan costs $0 per month with no time limit, so this is a proper free tier rather than a trial. You can track up to 5,000 sessions per month across one website, with one ad platform integration and one conversion source.
The Free plan includes:
- AutoTrack and AutoScan for automatically detecting and tracking conversion events.
- Outbound link tracking for measuring clicks that send visitors away from your site.
- Server-side tracking for sending conversion data without relying entirely on browser cookies.
- Cookieless tracking for measuring activity when traditional cookie-based tracking is unavailable.
- Redirectless tracking for tracking affiliate links without routing users through additional redirects.
- Conversion event mapping for connecting important actions to your tracking setup.
- Identity resolution and customer journey logs for understanding how individual visitors interact with your site.
- UTM tracking templates for keeping campaign tracking consistent.
- First and last ad click attribution for comparing different attribution points.
- Campaign, landing page, and ad level reporting for seeing where conversions and ad spend are coming from.
- Custom reports for reviewing the metrics that matter to your campaigns.
The biggest limitation is the 5,000 monthly session allowance. A site running paid traffic can burn through that fairly quickly. You are also restricted to one website, one ad platform, and one conversion source.
The Free plan is useful if you have a small site and want to see whether AnyTrack can correctly connect conversions with your ad spend before paying for it. It can also work for very small campaigns that depend on a single advertising channel.
Once you start using multiple ad platforms or affiliate networks, the plan becomes much harder to use seriously. The same applies if you need to send conversion data across several systems or have enough traffic to exceed the session limit regularly. At that point, one of the paid plans becomes much more realistic and this is why so many teams consider AnyTrack alternatives.
The Starter plan starts at $100 per month
AnyTrack’s Starter plan costs $100 per month and raises the limits substantially compared with Free. It is designed for marketers running paid campaigns on one website who need access to more ad platforms and integrations. Annual billing gives you two months free.
Compared with the Free plan, Starter adds or changes the following:
- 100,000 sessions per month, up from 5,000 on Free.
- Two team members, giving more than one person access to the account.
- All six supported ad platforms, including Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain.
- More than 100 integrations, covering ecommerce platforms, more than 90 affiliate networks, CRMs, funnel builders, and checkout providers.
- Real time Conversion API, which sends conversion events directly to connected platforms.
- Real-time audience sync, allowing audience information to be passed back to supported advertising platforms.
- Automatic deduplication, which helps prevent the same conversion from being recorded more than once.
- Enhanced conversions, giving ad networks additional first-party conversion data for attribution.
- Tag management for managing tracking tags within your setup.
- Maximum attribution window, giving you more control over how far back AnyTrack can attribute a conversion.
Starter is where AnyTrack begins to make sense for someone spending meaningful money on paid acquisition. You can connect Google Ads alongside other channels and evaluate campaign performance using revenue and ROAS, not just conversion counts.
However, it is still limited to one website. You also do not get cross-domain tracking or Google Analytics 4 integration yet, since both are reserved for the Personal plan. If your main concern is tracking accuracy when browser restrictions or ad blockers interfere with browser-based pixels, Starter gives you far more room to use AnyTrack’s existing tracking capabilities at a meaningful traffic volume.
The Personal plan starts at $150 per month
The Personal plan costs $150 per month, or $1,500 per year with annual billing. It is AnyTrack’s most popular plan and is the first tier built for tracking activity across several websites rather than a single property.
Compared with Starter, Personal adds or changes the following:
- 500,000 sessions per month, up from 100,000 with Starter. AnyTrack charges $0.30 per additional 1,000 sessions if you exceed the allowance.
- Three websites, up from one with Starter, allowing you to use the same conversion tracking platform across several properties.
- Cross domain tracking, which is useful when a customer journey moves between separate websites or domains before the conversion.
- Google Analytics 4 integration, letting you connect AnyTrack attribution data with one of the most widely used analytics tools.
- Two outgoing webhooks for sending first-party data and conversion events to other systems.
- Custom integrations for connecting tools that are not covered by AnyTrack’s standard integration catalog.
- Custom conversions for defining conversion events around the actions that matter to your campaigns.
- Lead Ads integrations for bringing lead generation activity into your attribution setup.
Personal is best for affiliate marketers and paid media teams that have outgrown a basic plan and now operate across multiple platforms or websites. It gives you much more traffic capacity and better options for moving first-party data between your ad accounts and analytics tools without jumping to AnyTrack’s most expensive standard tier.
The Advance plan starts at $300 per month
AnyTrack’s Advance plan costs $300 per month and is the highest standard tier available. Annual billing gives you two months free, bringing the yearly cost to $3,000.
Compared with Personal, Advance adds or changes the following:
- 3 million sessions per month, up from 500,000 with Personal.
- 10 websites, up from three, giving agencies and performance marketers much more room to track separate properties.
- 10 team members, making the account more practical for larger marketing teams.
- Unlimited Conversion API integrations, so conversion signals can be sent back to connected platforms at a much larger scale.
- 10 outgoing webhooks, up from two with Personal.
- Multiple ad accounts, allowing teams to manage tracking across separate accounts without splitting everything into different AnyTrack setups.
- Multiple tracking pixels, which helps when several pixels need to receive the same first party conversion data.
- Personalized onboarding to help with the initial tracking setup.
- Dedicated support for teams with more complex requirements.
- Additional websites for $30 per month each if the included 10 websites are not enough.
- Priority beta access for earlier access to upcoming AnyTrack features.
Advance makes the most sense for agencies and performance marketers managing large amounts of traffic across several websites and ad accounts. At this scale, multi-channel attribution becomes harder to piece together from the reporting inside individual advertising platforms.
The higher limits also make more sense when browser limitations can interfere with tracking and you need consistent conversion signals sent back to ad algorithms. For teams making decisions based on actual revenue, this can give them a clearer view of campaign efficiency and which ad creative is contributing to sales rather than relying entirely on the numbers reported by each advertising platform.
Why AnyTrack pricing may not be for you
AnyTrack has a capable product, but its pricing gets difficult to justify surprisingly quickly. The biggest issue is that the jump from Free to the cheapest paid plan is $100 per month, while several features you may reasonably expect from a paid attribution platform are still reserved for the $150 or $300 tiers.
The jump from free to $100 per month is steep
There is no inexpensive entry point between the 5,000 session Free plan and Starter at $100 per month. That means a small business can outgrow Free without necessarily having enough traffic or ad spend to make a $100 monthly AnyTrack cost easy to justify.
It gets stranger when you consider that Free already includes attribution reports, campaign reports with ROAS, landing page reporting, and ad level breakdowns. Starter mainly becomes necessary when you need significantly more traffic capacity and want AnyTrack to send conversion data back to advertising platforms through its Conversion API.
There is also an important catch with the Free plan. Once you start a paid trial or subscribe, you cannot downgrade back to Free. Cancelling your subscription suspends the account instead.
Paying $100 still leaves you with one website
Starter gives you access to 100,000 monthly sessions, all six supported advertising integrations, and unlimited conversion sources. However, it still only supports one website.
If AnyTrack tracks campaigns for several sites, you need Personal at $150 per month for three properties. Once you need more than three, you are looking at Advance for $300 per month.
That pricing structure can feel particularly aggressive for agencies or marketers who have modest traffic spread across several properties. Your total traffic might be nowhere near the monthly session limit, but the number of websites alone can force you onto a substantially more expensive plan.
Some useful integrations are locked behind higher plans
Starter is already a $100 product, yet it does not give you full access to every major tracking feature.
Google Analytics 4 integration, cross domain tracking, outgoing webhooks, custom integrations, and custom conversions only arrive with Personal at $150 per month. Multiple ad accounts and multiple tracking pixels require Advance at $300 per month.
That creates an awkward situation where your required plan can depend less on traffic volume and more on one specific feature. You may only need 80,000 sessions per month, for example, but needing multiple ad accounts pushes you all the way to a plan designed for up to 3 million sessions.
The monthly session limit can make your bill unpredictable
Every paid plan comes with a monthly session limit. Going over it does not stop tracking. Instead, AnyTrack automatically bills additional sessions at $0.40 per 1,000 on Starter, $0.30 on Personal, and $0.20 on Advance.
More importantly, overage billing cannot be disabled. AnyTrack states that it can automatically charge the payment method on file when accumulated overage fees reach the value of your subscription during a billing cycle.
For businesses with volatile traffic, that makes the final AnyTrack cost less predictable than the advertised monthly price suggests. A campaign that suddenly takes off can produce a bigger bill even if actual revenue does not rise at the same rate.
You may be paying for far more capacity than you need
The plan jumps are enormous. Starter includes 100,000 sessions, Personal jumps to 500,000, and Advance jumps all the way to 3 million.
There is very little middle ground.
That is good if your usage lines up neatly with those tiers. It is much less appealing if one feature forces an upgrade while your traffic remains far below the new allowance.
AnyTrack can absolutely provide useful attribution data and help marketers calculate true ROAS. The problem is that its pricing structure can make relatively ordinary tracking requirements expensive. Before subscribing, look at the features you actually need rather than assuming the cheapest paid plan will cover them.
Get the better Anytrack alternative for conversion tracking
Get the better AnyTrack alternative for conversion tracking
AnyTrack can work well if you need a broader attribution platform for affiliate marketing or several different conversion sources. But if you run an ecommerce store and mainly want accurate purchase data sent back to your advertising platforms, wetracked.io is considerably cheaper to get started with.
wetracked.io starts at $49 per month, compared with $100 per month for AnyTrack Starter. With annual billing, the wetracked.io Starter plan drops to $39.20 per month.
The pricing model is also different. AnyTrack charges based on monthly sessions, while wetracked.io bases its plans on monthly orders. A sudden traffic spike therefore does not automatically push you beyond a session allowance.
Every wetracked.io plan includes:
- All supported ad channels
- First-party tracking and data enrichment
- Real-time conversion forwarding
- Unlimited ad pixels per store
- Unlimited ad spend
- Unlimited tracked revenue
You also get support for up to three stores and 500 monthly orders for $49 per month. By comparison, AnyTrack Starter costs $100 per month and supports one website.
Wetracked.io will not replace every part of AnyTrack. Affiliate marketers or businesses that need AnyTrack’s broader integration catalog may still prefer it. For Shopify and WooCommerce stores focused primarily on paid campaign attribution, however, wetracked.io offers a narrower conversion tracking product at a much lower starting price.
Start your 14-day free trial and compare the conversions wetracked.io captures with the data currently reaching your ad platforms.
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