2026 Cometly Pricing: How Much Does It Cost?

If you're tired of ad platforms sending you inaccurate ad spend data, you're probably looking at independent attribution software. Cometly is one of the best options in the market today, allowing you to use multiple attribution models, track multi-touch attribution, and get accurate data from your campaigns. But if you're trying to figure out how much it costs, you may be left scratching your head for a bit.

Today, we'll show you exactly how much this marketing attribution platform costs, with practical examples and use cases.

Is Cometly too much in terms of pricing and the feature set? Try wetracked.io for free today.

Cometly has two pricing plans and no free trial or plan

Cometly plans are based on how many website sessions you have, and paid plans start at 50,000 sessions per month. In other words, if you have fewer sessions than that, you still have to get the cheapest plan at $750/month, which can be pretty pricey.

Every plan comes with five seats, so if you're a solo marketer or founder who wants to track your monthly ad spend, you'll be paying for seats, sessions, and features you don't need.

There are no discounts for monthly vs. annual billing.

These are some of the many reasons why businesses look at Cometly alternatives. But before we discuss that in more detail, here is what Cometly pricing is all about.

The Core plan starts at $750/month

Cometly’s Core plan starts at $750/month for up to 50,000 monthly website sessions. The price changes as your session volume goes up, so your final cost depends less on how many people use the tool and more on how much traffic your website gets.

Cometly defines a session as a unique website visit tracked through the Comet Pixel or server side tracking. The platform deduplicates visitors and caps each session after 30 minutes of inactivity, which is similar to how Google Analytics handles sessions.

The Core plan includes five seats and the main features most teams would expect from marketing attribution software:

• Pixel tracking
• Server-side tracking
• Multi-touch attribution
• Events
• Account journeys
• Customizable dashboards
• Ask AI
• Conversion API
• AI Ads Manager
• Audiences
• Analytics
• 70+ integrations

This means you can connect ad platforms such as Meta, LinkedIn, TikTok, Reddit, Snapchat, Microsoft and Google ads, then use Cometly to match ad spend with pipeline, revenue and conversion data. For B2B SaaS teams spending heavily on paid ads, this can be useful because it gives you a clearer view of which campaigns actually create opportunities and customers.

The important detail is that 50,000 sessions is only the starting point. Cometly’s pricing slider goes up to 1,000,000 monthly sessions, and the price increases as you move through higher traffic levels.

Here are a few examples:

• A SaaS company with 40,000 monthly sessions would still need to pay for the 50,000-session tier at $750/month.
• A company with 150,000 monthly sessions should expect to $1,349/month, even if it still only needs five seats.
• A company with 300,000 monthly sessions will have to pay $1,949 because traffic volume becomes the main pricing factor.
• A company with close to 1,000,000 monthly sessions will need to pay $3,149/month, even before onboarding is added.

There is also a required one-time Professional Onboarding fee of $1,500, which is not included in the monthly price. That means the first month of the Core plan costs at least $2,250 before any higher session tier is selected.

The Core plan makes the most sense for B2B SaaS companies with significant ad spend, several paid acquisition channels, and enough traffic to justify the cost. If you only need basic print tracking, simple campaign reporting, or a low-cost way to check conversions from a few ads, Cometly may feel expensive. But if you are investing heavily in paid acquisition and need cleaner conversion data across the full funnel, the Core plan gives you the main Cometly feature set without moving into Enterprise.

The Enterprise plan starts at $1,495/month

Cometly’s Enterprise plan starts at $1,495/month and is built for teams that need more support, more flexibility, and deeper control over their tracking data. Like Core, pricing still depends on website sessions, but Enterprise is aimed at companies with bigger traffic volumes, more complex attribution needs, and more revenue tied to paid acquisition.

The Enterprise plan includes everything in Core, plus:

• Personalized onboarding
• Personal onboarding specialist
• Personal implementation specialist
• Strategy call with the Cometly team
• Dedicated Slack channel
• Priority Slack support
• Custom integrations
• Custom retention
• Custom session limits
• Cometly API access
• Offline conversions
• Reverse ETL

The biggest difference is that Enterprise gives larger teams more help with setup, implementation, and data movement. This is useful if you need to connect Cometly with your CRM, warehouse, sales data, offline conversions, or custom reporting stack.

Enterprise makes the most sense when your team needs to track the full customer journey across ads, website visits, form fills, sales calls, opportunities, pipeline, and closed-won deals. Instead of only checking which campaign generated a lead, the plan helps you connect tracked ad spend to monthly revenue and understand which channels actually create customers.

This is where Cometly’s ad tracking becomes more useful for scaling teams. The platform offers multiple attribution models, so you can compare first-touch, last-touch, and multi-touch attribution before deciding where to put more budget. That gives you a better view of which campaigns, keywords, ad creatives, and landing pages are helping your business grow.

Enterprise can also help teams reduce wasted ad spend. Ad platforms often overreport or underreport performance because of ad blockers, privacy changes, cookie limits, and gaps in platform-level conversion tracking. Cometly adds a separate layer of marketing attribution, which can give your team cleaner conversion data for ad optimization.

Here are a few scenarios where the Enterprise plan may make sense:

• You have a high volume of monthly sessions, and Core does not give you enough flexibility.
• You spend heavily across Google Ads, Meta (Facebook Ads), LinkedIn, TikTok, or other paid channels.
• You need to connect ad spend with CRM pipeline, opportunities, and closed-won revenue.
• You want to use offline conversions to improve ad optimization.
• You need custom integrations, custom retention, API access, or reverse ETL.
• You have enough tracked ad spend that inaccurate attribution could lead to serious wasted ad spend.
• You need better tracking data across the full customer journey, not just basic lead source reporting.

The Enterprise plan is probably too expensive for teams that only need basic ad tracking or simple campaign reports. But if paid acquisition is a major source of monthly revenue, and your team needs more accurate tracking data to make budget decisions, the $1,495/month starting price may be easier to justify.

Why Cometly is too expensive as attribution software for most businesses

Cometly can give marketing teams a clear picture of what happens after someone clicks an ad. It helps connect campaigns, landing pages, ad creatives, and sales outcomes, which is exactly what attribution software should do. The problem is that the pricing model makes it hard to justify unless your paid acquisition budget is already high.

The cheapest plan starts at $750/month, and the Enterprise plan starts at $1,495/month. On top of that, there is a required onboarding fee. For many small businesses, startups, and early-stage SaaS companies, that means Cometly can cost more than the ad tracking problem it is supposed to solve.

The biggest issue is session-based pricing. You pay more as your website traffic grows, even if your team size, campaign setup, and reporting needs stay the same. A business with strong organic traffic but limited paid campaigns could end up paying a higher price just because more people visit the site.

That creates a few practical problems:

• Traffic does not always equal tracked revenue. More website sessions do not automatically mean more paid conversions, more pipeline, or more closed deals.
• Small teams may pay for more than they need. Every plan includes five seats, which can feel excessive for a solo founder, consultant, or small growth team.
• The setup can be heavy. Cometly uses multiple tracking models, server side tracking, conversion APIs, and integrations, which can create a complex setup before you get useful attribution data.
• The price rises before ROI is proven. Businesses spending modest amounts on ads may need months before they know whether Cometly is improving budget allocation.
• Different attribution data can confuse decisions. First touch, last touch, and multi touch views can all tell a different story, especially when campaigns influence deals at different stages.

This matters most for businesses spending only a few thousand dollars per month on ads. If your monthly ad budget is $3,000 or $5,000, adding a $750/month attribution tool creates a big hurdle. Cometly would need to prevent a lot of wasted spend or help drive revenue quickly to pay for itself.

There is also a bigger strategic question. Attribution data is useful, but it does not improve performance by itself. You still need strong offers, good landing pages, clear messaging, and a team that knows how to act on the data. Knowing which campaigns are driving conversions only helps if your team can turn those insights into better budget allocation.

Cometly is easier to justify for companies with serious paid acquisition programs, longer sales cycles, and enough tracked revenue to make attribution errors expensive.

For everyone else, the pricing may be too high for what is ultimately a reporting and decision support tool. It can help you understand performance, but it will not automatically fix weak ads, poor targeting, or a conversion funnel that is not working.

Why wetracked.io is better value for money

wetracked.io is much cheaper than Cometly, especially for ecommerce businesses that care more about accurate ad tracking than broad marketing attribution. Its Starter plan is listed at $39.20/month with annual savings, while the Business plan is $119.20/month and the Scale-up plan is $199.20/month. Each plan also comes with a 14-day free trial, 24/7 live chat support, and a 60-day money-back guarantee.

The biggest pricing difference is that wetracked.io does not charge based on website sessions. Instead, plans are based on monthly order volume:

• Starter: $39.20/month for up to 500 orders per month and 3 stores
• Business: $119.20/month for up to 3,000 orders per month and 5 stores
• Scale up: $199.20/month for up to 7,500 orders per month and 10 stores
• Enterprise: custom pricing for more than 7,500 orders per month and unlimited stores

This model is easier to understand because it connects pricing to sales volume, not traffic. A store with lots of visitors but fewer orders does not get punished just because more people land on the website. That makes wetracked.io a better fit for growing ecommerce brands that want clean tracking data without paying enterprise-level pricing too early.

wetracked.io also includes unlimited ad spend and unlimited revenue on its paid plans. That is a major difference for businesses spending more on ads, because the price does not rise just because your tracked ad spend or tracked revenue grows. You can scale campaigns, test more ad creatives, and push more conversion data back into ad platforms without worrying about a pricing jump tied to ad budget.

You get all the key features for ad tracking and marketing attribution, without the heavy price tag

Feature-wise, wetracked.io covers the main pieces most ecommerce teams need:

• Integrations with all ad channels
• First-party tracking and enrichment
• 360° data enrichment engine
• Real-time forwarding of data
• Unlimited ad pixels per store
• Unlimited ad spend
• Unlimited revenue
• 24/7 live chat support

The product is also built around a clear use case: helping ecommerce stores improve ad optimization by sending better conversion data back into platforms such as Meta, TikTok, Snapchat, Pinterest, X, and Google Ads. wetracked.io says it tracks events server-side and stitches sessions together, which helps recover data lost to ad blockers, iOS restrictions, cookie issues, and broken browser tracking.

Cometly is a good multi touch attribution platform, but the barrier to entry is too high

Cometly is broader attribution software, so it may make more sense for B2B SaaS teams that need multi-touch attribution, pipeline tracking, and full customer journey reporting. But for ecommerce teams, wetracked.io is usually the more practical value pick.

It focuses on the problem that directly affects profit, getting accurate ad tracking data back into the ad platforms so campaigns can optimize around real purchases.

The difference becomes obvious when you compare starting prices. Cometly starts at $750/month before onboarding, while wetracked.io starts at $39.20/month with a free trial. For many smaller stores, that gap is hard to ignore.

Instead of paying hundreds or thousands per month for attribution data they may not fully use, businesses spending modest ad budgets can start with wetracked.io and still get better tracking data for driving conversions, reducing wasted ad spend, and improving budget allocation.

Try wetracked.io for free today.