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No-nonsense insights and practical tips on enhancing your ad tracking strategy. Learn from the best and get real results.
![How to Set Up Facebook Conversion API or Server-Side Tracking with GTM [2025 Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f3995a_6762e1e97fc2a1eef152388d_cb7fbfc905e154540ca0c1ecfecef2cd079fa90f-5471x2924.avif)
How to Set Up Facebook Conversion API or Server-Side Tracking with GTM [2025 Guide]
This article guides marketers through setting up Facebook Conversion API and server-side tracking using Google Tag Manager in 2025. It covers creating a server container, configuring server-side tracking, and setting up events like page views, view item, add to cart, and begin checkout. The guide emphasizes the importance of custom domains, variable creation, and parameter configuration. It provides step-by-step instructions for each event, ensuring comprehensive tracking of user interactions and enhancing data collection beyond traditional browser-based methods.

Facebook Dynamic Ads replaced by Flexible Ads - Can't Check Performance: What Advertisers Need to Know
Facebook Meta has replaced Dynamic Ads with Flexible Ads, offering more creative combinations and potential performance improvements. The new format operates at the ad level, allowing multiple flexible ads within a single ad set. While it provides greater flexibility, some advertisers struggle to analyze individual creative performance. This change marks a significant shift in ad optimization, leveraging Meta's advanced algorithms to determine the best ad format for each viewer.
![How to Set Up Conversion Pixel in Meta, TikTok, Google Ads [Quick Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f3995b_6735e5be7045317a0b87ae65_664535ba0159140847e353b4_Frame%2520427321162%2520(1).avif)
How to Set Up Conversion Pixel in Meta, TikTok, Google Ads [Quick Guide]
Implementing conversion pixels is crucial for businesses seeking to enhance their digital marketing strategies. By properly setting up and managing pixels for Meta, TikTok, and Google, companies can gain valuable insights into customer behavior and optimize their advertising campaigns. Regular monitoring, troubleshooting, and analysis of pixel data are essential for maintaining accurate tracking and making data-driven decisions. Ultimately, effective use of conversion pixels leads to improved ad performance and better allocation of marketing resources.
![Postback URLs: Boost Affiliate Conversions & ROI [2025 Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f39972_672b90588b4fa777fe2a263b_filters_quality(80).avif)
Postback URLs: Boost Affiliate Conversions & ROI [2025 Guide]
Postback URLs are essential in digital marketing, enabling seamless data transmission between systems. They operate invisibly, unaffected by ad blockers or browser limitations. As the digital landscape evolves, Postback URLs are becoming indispensable for data-driven marketing strategies. They facilitate real-time tracking, precise attribution, and detailed analysis of user behavior across multiple touchpoints, making them invaluable for optimizing campaigns and measuring success.
![WooCommerce vs Shopify 2025: 20 Critical Factors [Comparison Guide]](https://cdn.prod.website-files.com/681245fe1b44393791f3964c/681245fe1b44393791f39a02_67224c76567458a1526d9378_social-share%25402x.avif)
WooCommerce vs Shopify 2025: 20 Critical Factors [Comparison Guide]
Shopify and WooCommerce are popular e-commerce platforms with distinct approaches. Shopify offers a hosted solution with intuitive editing and responsive templates, ideal for large product catalogs. WooCommerce, a WordPress plugin, provides more control but requires additional setup. Key differences include cost structures, payment processing fees, and built-in features. The choice depends on factors like desired customization level, technical expertise, and specific business needs.
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Shopify Conversion API: Fix Ad Tracking Issues
The challenges of traditional browser-based tracking in online advertising due to privacy measures like Apple's iOS 14 update. It introduces the Facebook Conversion API (FB CAPI) as a more reliable alternative for Shopify store owners, enhancing tracking accuracy from 40% to nearly 100%. The setup process is straightforward and can be done independently. For even more precise tracking, tools like wetracked.io are recommended. The article provides detailed steps for setting up FB CAPI on Shopify and emphasizes the importance of integrating advanced tracking tools to optimize marketing performance.







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